Mr. Frankie Wilson
Behavioral scientist · Design architect · Speaker

Human behavior is the blueprint.

I help managers and teams understand why change stalls, communication misses, and participation falls short. Together, we can design a clearer, more accessible next step and a way to evaluate it.

Let’s Work TogetherWatch the TEDx talks
Frankie C. Wilson Jr. smiling with arms crossed
Frankie C. Wilson Jr. / Dallas, Texas
TEDxPurdueU · TEDxRITDubaiStellar Award · 2013Disability-inclusive communication research
For managers, directors, and the teams they lead

A better next step starts with a better question.

Change isn’t taking hold?

Examine what makes the new behavior difficult, unclear, or costly in people’s daily work.

Explore behavioral strategy

Participation is falling short?

Look at trust, access, and the experience of contributing, alongside the invitation.

Explore communication design
The work now

Research made useful.

01 / ACCESS

Accessible communication

Can everyone understand your information and act on it? ACI explores communication barriers that can leave people with disabilities out of the conversation.

Explore ACI
02 / READINESS

Readiness and intervention

Is your team ready for the change you’re asking for? BRIA is a proposed architecture for examining readiness, barriers, and conditions that may support action.

Explore BRIA
03 / PRACTICE

Behavioral design

When several barriers overlap, separate fixes can pull in different directions. The 6 Lens Model is designed to turn six behavioral perspectives into one coordinated plan.

Explore the 6 Lens Model
Experience at a glance
DirectorBehavioral strategy
FounderThird Legacy Foundation
PrincipalZoe Communications Agency
Award-winningSyndicated broadcaster
The person behind the work

Many chapters. One enduring question.

How do we create conditions in which more people can fully participate?

I am a Dallas-based behavioral strategist, entrepreneur, and speaker. My path began in music and radio, grew through communications and organizational strategy, and now centers on the science and design of human behavior.

Trace the earlier chapters

Frankie Wilson hosting TEDxDeepEllum with collaborators
Hosting TEDxDeepEllum · Co-produced with Feleceia B. Wilson and Mahin Tariq Sheikh
Research in public

Ideas should leave the page.

Watch how I connect questions about behavior, belief, and human motivation to lived experience. Two TEDx talks offer a place to begin.

Bring a conversation to your team
Third Legacy Foundation

A more inclusive future has to be designed.

Founded with my wife, Feleceia, and inspired by our daughter Zoe, Third Legacy Foundation advances education, advocacy, and research for disability inclusion.

Meet the foundation
Work together

Bring me a human problem worth solving.

Tell me about your challenge

Tell me what’s happening, what you’ve already tried, and what you want people to be able to do. We can discuss whether behavioral strategy, communication design, a workshop, or a research partnership fits your challenge.

Connect through Zoe Communications · Explore Third Legacy Foundation