Change isn’t taking hold?
Examine what makes the new behavior difficult, unclear, or costly in people’s daily work.
Explore behavioral strategyI help managers and teams understand why change stalls, communication misses, and participation falls short. Together, we can design a clearer, more accessible next step and a way to evaluate it.
Let’s Work TogetherWatch the TEDx talks
Examine what makes the new behavior difficult, unclear, or costly in people’s daily work.
Explore behavioral strategyLook at trust, access, and the experience of contributing, alongside the invitation.
Explore communication designGive your team a shared way to understand the problem and plan a next step.
Explore speaking & workshopsCan everyone understand your information and act on it? ACI explores communication barriers that can leave people with disabilities out of the conversation.
Explore ACIIs your team ready for the change you’re asking for? BRIA is a proposed architecture for examining readiness, barriers, and conditions that may support action.
Explore BRIAWhen several barriers overlap, separate fixes can pull in different directions. The 6 Lens Model is designed to turn six behavioral perspectives into one coordinated plan.
Explore the 6 Lens ModelHow do we create conditions in which more people can fully participate?
I am a Dallas-based behavioral strategist, entrepreneur, and speaker. My path began in music and radio, grew through communications and organizational strategy, and now centers on the science and design of human behavior.

Watch how I connect questions about behavior, belief, and human motivation to lived experience. Two TEDx talks offer a place to begin.
Founded with my wife, Feleceia, and inspired by our daughter Zoe, Third Legacy Foundation advances education, advocacy, and research for disability inclusion.
Meet the foundationTell me what’s happening, what you’ve already tried, and what you want people to be able to do. We can discuss whether behavioral strategy, communication design, a workshop, or a research partnership fits your challenge.
Connect through Zoe Communications · Explore Third Legacy Foundation